Social Media Campaign
When my good friend Scott turned 40, eleven guys climbed in to three Ford trucks and embarked on an eight-day adventure with a plan to cover seven national parks in the central United States. We pushed the trucks to their limits, demonstrating the versatility of the vehicles in different terrain and unpredictable conditions, not to mention the comfort allowed for eleven grown men + all of our equipment to cover thousands of kilometres. We produced extensive video and I put together a series of vlogs documenting the journey, as well as high quality photography, and creating content for Ford Canada's social media channels as well as our own.
Client: Ford Canada